Many hands. One voice.
client
Danny Elfman
field
music, art
services
social media, web design
Danny
Elfman
about the projectFor over 40 years, Danny Elfman has been a constant in popular culture — evolving, releasing, performing, and surprising audiences across generations. Managing his social media meant honoring that legacy while navigating the many hands involved in his output, all while keeping every post personal, authentic, and unmistakably his. It was demanding, detail-oriented work that required equal parts coordination, discretion, and deep respect for a singular creative vision.
the problem
With a new solo rock album on the horizon for the first time in over 30 years, and a fanbase spanning generations of film lovers, Oingo Boingo devotees, and classical music audiences, the challenge was both creative and logistical: how do you sustain momentum across a nearly two-year campaign while keeping an extraordinarily engaged global audience connected and excited?
album art: Sarah Sitkin
the approach
My relationship with Danny Elfman's studio began in 2016 as an administrative assistant. Over the following years, working closely with studio manager Melisa McGregor, I took on the design of his first official website — launched in 2019 alongside his inaugural social media presence. When the opportunity arose to take on social media management in 2021, five years of working inside his world had prepared me for exactly this kind of collaborative, high-stakes creative environment.
the solutionWhat followed was nearly two years of coordinated campaign work spanning a major album release, a follow-up remix collection, a box set, merchandise, and extensive live performance promotion across arena concerts, classical collaborations, and beloved annual events. I managed his presence across all platforms, working as the connective tissue between his record label, management, art directors, and publicists — coordinating assets, copy, and approvals to keep content moving consistently and authentically. Content spanned the full breadth of his world, and every post was part of a triptych — three coordinated images designed to work both individually and as a cohesive grid, requiring an additional layer of design thinking on every single upload.
the outcomeAudience growth and engagement increased significantly across all platforms over the course of the campaign, with Instagram showing particularly strong follower growth and post engagement climbing substantially year over year. It remains one of the most sustained and creatively demanding projects of my career — and yes, every single post was actually three. (Client testimonial coming soon.)